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A new category of business intelligence

Useful AI for small businesses.
Applied with care, not bolted on as an afterthought.

Most for business is either a chatbot bolted onto your inbox, or a service that takes a full copy of all your data and runs it on their systems to give you answers. CONTROL works differently. Your information stays in your own email, files and software. CONTROL keeps track of what was agreed, what changed and what’s still waiting, checks where every fact came from, and only then lets AI help. Nothing is sent or changed without your approval.

What is COI? How it works Request Early Access
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Summarization is not intelligence. It’s compression.

CONTROL is a Continuous Operational Intelligence (COI) platform. It doesn't shrink your information into summaries. It reads it continuously, keeps the detail, records where every fact came from, and shows you what changed and what needs action. Any AI tool can summarize a job posting or turn six meeting transcripts into a to-do list. COI picks up where that ends: the operational signal every summary leaves behind.

Every consolidate-and-summarize tool takes something large and noisy and makes it shorter. What gets lost is exactly what operations teams need most: the granular signal buried in the noise — the anomaly, the dependency, the change that actually matters — along with the provenance and security context required to act on it with confidence.

The CONTROL Canonical Intelligence Packet: twelve governed layers from Identity, Classification, Security, Privacy, Authentication and Access Control through the Data / Semantic Intelligence Core to Provenance, Time, Relationships, Trailer and End Container
Start here · 01I’m curious about AI, but cautiousStraight answers → Start here · 02I have a specific problem to solveEveryday problems → Start here · 03Show me the technical detailHow CONTROL works →
How CONTROL fits

Keep your software. CONTROL wraps around it.

CONTROL is a SaaS app: you use it in your web browser, with nothing to install. It doesn’t replace your email, calendar or any other business and communications software.

Instead, it wraps them in an intelligence layer. The information, signals and context each tool holds are pulled out, connected and made usable together, whatever mix of tools you run.

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CONTROL adds a governed intelligence layer around your existing systems. It captures the signals those systems create, connects them in context and builds a continuous understanding of what is happening across your business: conversations, customers, projects, tasks, decisions and activity in one operational picture.

Sources are connected read-only. CONTROL builds and manages its own intelligence packets, which hold references and pointers back to the original sources, so there’s nothing to sync, no two-way coordination, and none of the security risk or maintenance cost of read-write integrations.

Every packet carries source, provenance and confidence. Facts, commitments and outcomes link to the people and work they belong to, and authorized views release the packet for explanation, alerts or approved action.

CONTROL · intelligence layer
Your software, unchanged
Email
Calendar
Documents
Customer records
Team chat
Project tools
What you get out, together
Promises and deadlinesChanges that matterWho and what it’s aboutWhere every fact came from
Nothing to replace or migrate Read-only: your tools are never changed Nothing to install
Bolted on vs applied

Same question. Two very different answers.

An illustrative example from a small catering business.

“Did we agree a new price with Harbour Bakery?”

A bolted on

“Price agreements with suppliers are usually confirmed in writing. For bakery wholesale, discounts of 5–10% are common. I’d recommend checking your email for any recent correspondence.”

  • Doesn’t know your business.
  • Sounds sure, but it’s guessing.
  • Leaves the searching to you.
AI applied with CONTROL

“Yes, with one catch. On Oct 14, Dana at Harbour Bakery asked for 10% off orders over $500. On Oct 16 you replied agreeing to 8%. Your Oct 21 invoice to them still uses the old price.”

Email · Oct 14 Your reply · Oct 16 Invoice file · Oct 21

Suggested: a task to correct the Oct 21 invoice. You decide.

  • Uses your own email and files.
  • Every statement links to its source.
  • Suggests a next step. You decide.
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Behind the CONTROL answer: the search layer turned the question into a bounded evidence query (entity: Harbour Bakery; topic: pricing; intent: decision). The permission check confirmed you may read those emails and files. The identity layer resolved “Dana” to one specific contact at Harbour Bakery rather than any Dana. The search layer retrieved the evidence from the memory layer and the capture layer, and the answer was assembled with a source pointer on every statement. Creating the suggested task is a separate operation, returned through the permission check for your approval.

Follow one question end to end →

Where it helps

Everyday problems it helps with

Small things that cost time, money and goodwill when they slip through the cracks.

A price or promise was agreed in an email, and nobody can find it.
CONTROL finds what was agreed and links you to the email it came from.
A customer is still waiting on a reply.
CONTROL flags messages that need an answer and drafts one for you to check and send.
A meeting moved, and your calendar didn’t.
CONTROL spots the change and suggests the calendar update. You approve it.
Everything about one customer is scattered across email, notes and files.
CONTROL pulls it together in one place, without moving or changing the originals.
Someone asks “what did we decide?” and nobody’s sure.
CONTROL shows the decision, when it was made, and the conversation behind it.
You’re job hunting and losing track of applications.
Job Search Basic checks each posting against your résumé and tracks every application. See Job Search →
Continuous Operational Intelligence

Pin anything. See everything™.

An up-to-date picture of your business as things happen, with the source behind every fact, inside the rules you set.

Request Early Access What is Continuous Operational Intelligence? →

Using Artificial Intelligence to create Actual Intelligence™.